Video Source: Watch on YouTube
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dan Uyemura, CEO and Founder of PushPress, to explore how AI and technology are reshaping the fitness industry while keeping the human touch at the core.
Key topics include:
• Why boutique gym owners remain optimistic despite economic headwinds.
• How AI tools like Gym Happy are changing client engagement.
• The balance between human-to-human connection and automation.
• Why churn and onboarding are the most important KPIs to track.
• How AI adoption differs across generations and what that means for gyms.
• The importance of trust, privacy, and protecting client data.
• Predictions on how AI will evolve in fitness over the next few years.
• Why execution matters more than optimism when running a gym.
• How community and culture will always anchor fitness experiences.
To learn more about Dan, click here:
https://www.linkedin.com/in/danuyemura/
To learn more about PushPress, click here:
https://www.pushpress.com/
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00:00 Intro & Guest Welcome
00:03:40 Optimism in Boutique Fitness
00:06:20 Small Gyms Embracing AI
00:08:07 How Gym Happy Works
00:12:03 AI as a System of Action
00:16:52 Key KPIs for Gyms
00:20:19 Generational AI Adoption
00:22:15 AI Privacy & Trust
00:23:25 AI Accuracy & The Future
00:27:29 Key Takeaways from Mo & Dan
00:30:56 Closing Thoughts & Wrap Up
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