Pump Fitness Studios is currently being fitted out at Ellough Industrial Estate, near Beccles, and is aiming to open its doors at the end of October.
The business has been launched by fitness professionals Rebekah Aitken and her partner Michael Smith, who have more than 20 years of combined experience in coaching and fitness.
The pair say the studio will specialise in small group personal training, combining the individual attention of one-to-one coaching with the motivation and community of training alongside others.
Ms Aitken said: “We both felt there was a real gap locally for the type of training environment we’re creating.
“Beccles is our local community, so it was important for us to bring something like this to an area we already know and feel a part of.”
She has spent the last six years building the Pump Fitness brand as a freelance personal trainer, working with clients across the area.
Ms Aitken’s background is strength-based, and she has competed in powerlifting at the national level.
Mr Smith’s experience spans functional fitness, running, boxing, and bodybuilding, with coaching experience ranging from strength and conditioning to physique development and performance.
The couple met through their shared passion for fitness and said the venture gives them the opportunity to combine their knowledge and experience in one location.
Members will be coached throughout sessions, with programmes designed to suit different goals, abilities, and levels of experience.
Ms Aitken said: “We don’t want to be the type of gym where you walk in, put your headphones on, train alone and leave.
“We want our members to know their coaches and the people they’re training alongside, encourage one another and hopefully build friendships outside of the gym too.”
Work is continuing on the studio ahead of its planned opening later this autumn.
