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The bodybuilder is the face of the company’s new campaign that promotes sandwiches with double chicken and a high protein content. The proposal highlights options with 40 grams of protein and less than 500 calories, aimed at those looking for performance and muscle mass gain.
Among the versions presented are the Supreme Protein Chicken, with supreme sauce, mozzarella cheese, onion, lettuce and tomato; the Protein Teriyaki Chicken, with teriyaki sauce and traditional ingredients; and Protein Mustard and Honey Chicken, which combines double the sweet and sour flavor with chicken.
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The campaign uses language aimed at the fitness public, reinforcing the idea that the consumer is “a number away from twice as much chicken” and associating the product with the routine of those who train with a focus on results.
According to the information released, the offer is for a limited time and is subject to availability at participating units. The nutritional values consider the 15 centimeter sub as per the standard recipe.
