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In its quest to provide the communities it serves with the best possible health and fitness journey, health club operator OPS has understood the importance of engaging with members wherever they are – not just during their visits to the club.
To achieve this, OPS has embraced a true omnichannel solution, in partnership with Freemotion and iFIT. Each OPS member receives an iFIT membership, allowing them to enjoy the iFIT digital experience in and out of the facility, whether using Freemotion cardio machines at the club or exercising in the comfort of their homes or on the go.
By maximizing the member journey through an omnichannel approach, OPS has increased engagement, retention, and the lifetime value of its membership.
