When it comes to fitness conventions, the best ones deliver community, free samples, shopping, competitions, and influencer access, and The Fit Expo does exactly that.
Taking place at the Los Angeles Convention Center on January 10–11, 2026, The Fit Expo is one of the largest fitness expos in the U.S. If you love gym culture, wellness brands, bodybuilding, or influencer spotting, this event belongs on your January calendar.
I attended last year and can confidently say: it’s basically Comic Con for fitness and influencers, minus the cosplay, plus protein samples.
What Is The Fit Expo?
The Fit Expo is a two-day fitness convention featuring:
- Celebrity athletes and fitness influencers
- Bodybuilding and strength competitions
- A massive expo floor with supplement, apparel, and wellness brands
- Live demos, meet-and-greets, and free samples
Whether you’re a hardcore gym rat or just fitness-curious, there’s something happening nonstop.
Celebrity Guests & Meet-and-Greets
Fitness fans will have the chance to see and meet major names in the industry, including:
- Tren Twins
- Sam Sulek
- Lee Priest
- Jay Cutler
- Luke DePaolo
Expect long lines, tons of photo ops, and very enthusiastic fans.
Competitions & Live Events
In addition to influencer appearances, The Fit Expo features:
- Arm wrestling competitions
- Bodybuilding and physique contests
- Strength and performance showcases
- Interactive fitness demos
Even if you’re not competing, the energy alone is worth it. Check out last year’s footage:
Check out the bodybuilding competition from last year:
Shopping, Samples & Brands
One of the biggest draws of The Fit Expo is the vendor hall. You’ll find:
- Supplements and nutrition brands
- Fitness apparel and accessories
- Wellness, recovery, and beauty products
- Free samples (bring a tote bag — trust me)
This is one of the best expos for trying products before buying.
Ticket Prices & Entry Info
Ticket prices are reasonable for a two-day event of this size:
- One-Day Pass: starting around $30
- Two-Day Pass: discounted compared to single-day tickets
- Kids under 12: typically free with a paying adult
💡 Pro tip: Buy tickets in advance to avoid higher at-the-door pricing.
Who Should Attend The Fit Expo?
This event is perfect for:
- Fitness enthusiasts and gym regulars
- Wellness and supplement fans
- Content creators and influencers
- Anyone curious about fitness culture without competing
If you enjoy expos where you can learn, shop, network, and people-watch, The Fit Expo checks every box.
Final Thoughts
Whether you’re there for the influencers, the competitions, or the free samples, The Fit Expo Los Angeles 2026 is one of the best fitness events to kick off the year. If you’re in L.A. that weekend, it’s absolutely worth the visit.
Get your tickets here: https://www.thefitexpo.com/cities/los-angeles/los-angeles-tickets/
About the Author
Christy started Disarray because she missed writing on her own terms, and she’s been spilling stories ever since. With a B.A. in Journalism from California State University, Northridge (CSUN), she covers everything from conventions and concerts to fashion, food, and nightlife.
As founder and editor-in-chief, Christy runs the show from assigning writers and wrangling publicists to shaping the voice of Disarray.
Questions, collabs, or interview requests? Email Christy@disarraymagazine.com
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For travel stories, visit ChristyWanders.com
