Quick Summary:
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Video Source:
Watch on YouTube
Indoor cycling has taken a hit since COVID, but it is far from done. In this episode of the Research Hub podcast, Lynn Wilson and Becky Jalbert take a clear look at where indoor cycling stands today and where it is heading next.
They cover participation trends, instructor shortages and how clubs are adjusting their cycling programs to meet changing member needs. The conversation looks at why cycling still matters, how experience drives engagement and what operators can do to get more value from their studios without overspending.
From premium experiences to mid market pressure, this episode gives operators real insight into how to keep indoor cycling relevant, inclusive and worth the space it takes up.
Key Takeaways
– Indoor cycling participation dropped post COVID, but numbers are climbing back toward pre COVID levels
– Instructor shortages are a major challenge and are limiting class schedules and growth
– Experience matters more than bike count. Full classes create energy and drive demand
– Indoor cycling works for all fitness levels and remains one of the most inclusive group formats
– Operators should adjust bike numbers and schedules based on attendance and seasonality
– Technology can enhance the ride, but only if instructors are trained and classes are well attended
– Mid market clubs need to be smart about investment and differentiation
– Strong foundations in bike setup, class design, and music improve both safety and engagement
– Indoor cycling is not a short term trend and will remain part of long term club programming
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