Gymshark has named multi-platinum selling artist, Megan Thee Stallion as its first “celebrity ambassador” and kicks off its campaign with “Megan Does Gym.”
Gymshark has certainly come a long way since being operated from a garage in Solihull, England, by school friends Ben Francis and Lewis Morgan. The brand now boasts more than 10 million global customers and is a staple for many gym goers who love to mix their fitness with functional fashion. Of course, balancing an authentic feel with the exposure that celebrities can offer is a tough act to pull off, but the company feels that Megan Thee Stallion’s love of working out makes for a winning combination.
“Megan Thee Stallion Does Gym,” reads the tagline of the singer, songwriter, and actor’s advertisement, while Gymshark’s official website confirms her status as a “Grammy Award Winner. Hot Girl Coach” and “Gymshark Athlete.”
Why Gymshark Shifted From Fitness Influencers to Celebrity Partnerships
“I’ll be honest, we’ve said no to a lot of celebrity partnerships over the years,” said Gymshark’s Brand Marketing Director via his Instagram account. “Gymshark was built in a garage by people who loved the gym, and we always said our first celebrity move had to feel like us. Not a logo on a face, but genuine training mindset. And right now, the gym floor is changing. Women make up the majority of gym memberships worldwide. Gen Z is heading straight for the weight rack. Strength training is the biggest story in fitness, and women are writing it.
“Megan Thee Stallion is exactly that story. Pilates, HIIT and lifting. Real routine. Real discipline. Real confidence, earned rep by rep. So proud to share that she’s the newest Gymshark Athlete and our first-ever celebrity ambassador.”
While The Stallion’s official line of Gymshark apparel is available to purchase from Oct. 22, 2026, you can take a sneak peek at her line now, and ready yourself for some “Savage” workouts ahead.
