Leave it to the GOAT of bodybuilding to save us from soaring whey protein prices. Protein powder costs have skyrocketed due to a whey shortage, leaving consumers frustrated with no real end in sight.
Eight-time Mr. Olympia champion Ronnie Coleman, through his Signature Series supplement line, just released his new whey isolate protein powder, Iso Tropic Max. One scoop contains 25g of protein, 2g of carbohydrates, and 1g of fat; this powder can fit into anyone’s nutrition plan. The protein comes in two unique flavors, cookie crumble and fruit blast.
But the best part is the price. A 2lb container with 30 servings is only $39.99. Nowadays, comparable whey protein isolate products can be found at nearly double that price. Whey protein isolate is considered to be one of the highest quality protein supplements, so getting a product that is only $1.33 per scoop is a great deal.
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Ronnie Coleman’s Signature Series has a diverse product line, including amino acid powders, fat burners, pre-workouts, and commodity products like creatine and glutamine.
With whey prices showing no signs of coming back down to earth, Ronnie Coleman’s Iso Tropic Max is a welcome reminder that quality protein doesn’t have to break the bank. It’s unclear if this is new promotional pricing or if it’s permanent. Whatever the case may be, this is a good opportunity to stock up and give a “yeah buddy” at checkout.
This story was originally published by Men’s Fitness on Aug 13, 2026, where it first appeared in the News section. Add Men’s Fitness as a Preferred Source by clicking here.
