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How Kane Roberts helped Alice Cooper reboot for the 1980s


By the mid-1980s, Alice Cooper’s career had lost much of its momentum. Years of heavy drinking had taken a toll, and after helping define shock rock in the 1970s, he found himself struggling to connect in an era increasingly dominated by glam metal and MTV.

His early-’80s albums — Flush the Fashion, Zipper Catches Skin and DaDa — failed to gain commercial traction. After getting sober in 1983, Cooper set out to rebuild his career, but reclaiming relevance would require more than a refreshed image. He needed a harder-edged sound that could compete with the guitar-driven metal acts then filling arenas and dominating music television.



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