{"id":865,"date":"2025-12-27T16:53:30","date_gmt":"2025-12-27T16:53:30","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=865"},"modified":"2025-12-27T16:53:30","modified_gmt":"2025-12-27T16:53:30","slug":"is-this-the-end-of-alcohol-the-data-the-science-and-the-new-way-to-feel-good","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=865","title":{"rendered":"Is This the End of Alcohol? The Data, the Science, and the New Way to Feel Good"},"content":{"rendered":"<p><iframe loading=\"lazy\"  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/cM0C4Krtz-I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Video Source:<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=cM0C4Krtz-I\" target=\"_blank\" rel=\"nofollow noopener\">Watch on YouTube<\/a><\/p>\n<p>In this episode of LIFTS, Matthew and Mohammed sit down with Hazlo founder Sam Moore to explore the cultural, psychological, and physiological shift away from alcohol.<\/p>\n<p>They dive deep into the rise of sober\u2011curious culture, the influence of wearables on health behavior, the real effects of alcohol on mood and sleep, and the explosive growth of alcohol alternatives. Sam shares his personal journey from high\u2011stress corporate drinking culture to building Hazlo: a functional beverage designed to elevate mood, focus, and presence without the physical cost of alcohol.<\/p>\n<p>Key topics include:<br \/>\n\u2022 Gen Z\u2019s 25% lower alcohol consumption and the rise of sober\u2011curious culture.<br \/>\n\u2022 How wearables like Oura are changing the conversation about alcohol\u2019s impact.<br \/>\n\u2022 Why alcohol affects sleep, mood, HRV, readiness, and long\u2011term inflammation.<br \/>\n\u2022 Sam Moore\u2019s journey from heavy social drinking to mindful performance\u2011based habits.<br \/>\n\u2022 The science behind Hazlo\u2019s functional ingredients and how they alter mood and focus.<br \/>\n\u2022 The future of THC beverages, kava, kratom, and the broader alcohol\u2011alternative space.<br \/>\n\u2022 How habit formation, ritual, and psychology influence drinking behavior.<br \/>\n\u2022 Why alcohol usage may eventually resemble cigarettes in regulation and perception.<br \/>\n\u2022 The shift toward \u201csituational consumption\u201d different drinks for different environments.<\/p>\n<p>To learn more about Sam Moore, click here:<br \/>\nhttps:\/\/www.linkedin.com\/in\/sam-e-moore\/<\/p>\n<p>To learn more about Hazlo, click here:<br \/>\nhttps:\/\/drinkhazlo.com\/<\/p>\n<p>======================================================<\/p>\n<p>Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@escapefitness.com for advertising opportunities. <\/p>\n<p>Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it\u2019s published: https:\/\/www.youtube.com\/user\/EscapeFitness<\/p>\n<p>Shop gym equipment: https:\/\/escapefitness.com\/shop<br \/>\nView our full catalog: https:\/\/escapefitness.com\/support\/catalog (US)<br \/>\nhttps:\/\/escapefitness.com\/support\/catalogue (UK)<\/p>\n<p>======================================================<\/p>\n<p>Facebook: https:\/\/www.facebook.com\/Escapefitness<br \/>\nInstagram: https:\/\/www.instagram.com\/escapefitness<br \/>\nTwitter: https:\/\/www.twitter.com\/escapefitness<br \/>\nLinkedIn: https:\/\/www.linkedin.com\/company\/escapefitness\/<\/p>\n<p>00:00 Intro: Why We\u2019re Drinking Less<br \/>\n00:55 The Post\u2011Alcohol Generation<br \/>\n03:35 Meet Sam Moore of Hazlo<br \/>\n07:00 Matthew\u2019s Relationship with Alcohol<br \/>\n10:43 Sam\u2019s Early Drinking Culture Story<br \/>\n15:27 Wearables, Mood Tracking &#038; Performance<br \/>\n19:28 Light Drinking vs. Dependency<br \/>\n22:50 Exploring Today\u2019s Alcohol Alternatives<br \/>\n28:07 What Hazlo Does in the Body<br \/>\n32:15 The Future of Alcohol, THC &#038; Kava<br \/>\n41:33 Sugar, Nicotine &#038; Addiction Parallels<br \/>\n44:30 How People Actually Change Habits<br \/>\n47:23 Final Takeaways<br \/>\n52:27 Where to Find Hazlo<br \/>\n53:05 Outro<\/p>\n<p>#lifts #fitnessindustry #hazlo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Source: Watch on YouTube In this episode of LIFTS, Matthew and Mohammed sit down with Hazlo founder Sam Moore to explore the cultural, psychological, and physiological shift away from alcohol. They dive deep into the rise of sober\u2011curious culture, the influence of wearables on health behavior, the real effects of alcohol on mood and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-865","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-news","8":"post_format-post-format-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is This the End of Alcohol? 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