{"id":5816,"date":"2026-01-08T19:20:54","date_gmt":"2026-01-08T19:20:54","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=5816"},"modified":"2026-01-08T19:20:54","modified_gmt":"2026-01-08T19:20:54","slug":"bob-cicherillo-fired-as-jr-nationals-mc-ironmag-bodybuilding-fitness-blog","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=5816","title":{"rendered":"Bob Cicherillo Fired As Jr. Nationals MC \u2013 IronMag Bodybuilding & Fitness Blog"},"content":{"rendered":"

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by Christian Duque<\/em><\/p>\n

When news hit that legendary bodybuilder turned contest MC Robert \u201cBob\u201d Cicherillo had been dismissed from his duties at one of the biggest contests in the NPC, it sent shockwaves throughout the fitness industry. This was the case for a couple major reasons.
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For starters, the [relatively new] promoter of the Nationals is considered by many to be one of the closest allies to the most important leader in amateur and professional bodybuilding in the world. If anyone thinks all promoters are created equal, they\u2019re sadly mistaken. To get fired by the promoter Cicherillo got canned by, can easily be a career killer; however, Bob is also in a unique situation because of his strong ties throughout the country and around the world.<\/p>\n

Cicherillo has prided himself on being loyal for decades. He\u2019s taken a lot of abuse for standing strong with the federation, be it from rebels like Lee Priest, media voices like Dave Palumbo, and\/or past officials who have lashed out against him because of the fact he\u2019s so loyal. In many real ways, bodybuilding is a chess game; it\u2019s also very much a thinking man\u2019s game. The former Mr. USA has always kept things on his plate. He\u2019s very smart in that regard.<\/p>\n

Whereas many retiring bodybuilders, including Mr. Olympias, have gone onto personal training and dodgy training schemes to pay the bills, Bob was keen to know where the internet was going, long before there was social media. In a very real way, when he and Dan [Solomon] embarked on Pro Bodybuilding Weekly, they cemented their position in the industry.<\/p>\n

Now, understandably, there are major differences between being in the sport and being on the business side of things. Interestingly Bob has been able to develop a strong presence in both. When he knew retirement was imminent, he worked with Bodybuilding.com, Dan, and a number of different companies. Sometimes \u201chis work\u201d would consist of doing a string of shoutout videos and wearing a company shirt for a few months, but guess what, that paid the bills. With one such company, he even had the title of Vice President, but who knows what he actually did? <\/p>\n

I like Bob, but is he a bit of a bullshitter? Maybe more than a bit. The fitness industry isn\u2019t too far off from the world of used car sales. That\u2019s not necessarily a knock on those who \u201chustle,\u201d because someone has got to get the gigs and someone\u2019s got to get paid.<\/p>\n

At the end of the day, what is a contest MC at a bodybuilding show? Besides a few jokes and a bit of a schtick (if they\u2019re skilled enough to create one), all they\u2019re really doing is reading names off a sheet. It\u2019s not rocket science. Keep a beverage nearby to keep from losing your voice, familiarize yourself with the tough sounding names, and make some eye contact (from time to time) with the judges, maybe plug the vendors, and occasionally try to rally the crowd. Again, it\u2019s a key job, but it pales in comparison to expediting and judging.<\/p>\n

Expediting requires complete control of the stage, locating competitors, and making sure there\u2019s a steady flow on and off the stage of competitors. Great expediters keep to their schedules. Guys like Tony Roberts and Rick Bayardi have become so good at keeping shows on schedule, that they\u2019ve become some of the most sought after in the world. This is why they work the Arnold Classic and the Olympia Weekend.<\/p>\n

Judging is also extremely skill-oriented. Imagine seeing hundreds of bodies and being able to pick out the best from group after group. From there, the best of the best square off, and winners are selected. This type of work requires a strong reliance on years and years of test judging and judging at the various levels from local to regional to national and pro. To compare MC work to what expediters and judges do, would be a hell of a stretch. It would be pretty foolish, actually. <\/p>\n

Still, Bob was able to create a niche. From his corny jokes to annoying the competitors with build-ups that essentially don\u2019t lead to results. His suits are the talk of the town and his self-confidence is something of record. I often think Bob\u2019s self confidence can arrive as much as half an hour before he does to a venue. Seriously, though, he\u2019s full of himself and that\u2019s part of what\u2019s kept him on top for as long as he has been. If he were a humble, soft-spoken man, he wouldn\u2019t have been in such demand that years ago he bragged about MCing small contests for a minimum of $5,000 a piece. Imagine making that kind of money, without breaking a sweat, and being able to call yourself the \u201cvoice of bodybuilding.\u201d It may not be an accurate assessment of his true role in the sport, but it\u2019s all about how you present yourself. <\/p>\n

To the world, the former Mr. USA and Masters Mr. World, is seen with the most powerful people in the sport, he breaks bread with them, and he\u2019s been the athlete\u2019s rep for as long as the post has existed. What does he actually do? Who the hell knows. That\u2019s not the point. The point is, he sells it and he\u2019s able to stack his self-confidence with the high demand for his MC work.<\/p>\n

https:\/\/www.youtube.com\/watch?v=gnnza0Hfg4E<\/a><\/p>\n

The finishing touch is his work with the Mr. Olympia. The Olympia is, after all, the Super Bowl of Bodybuilding. Anyone who works for it, has hit the big leagues; however, his role makes him more visible to the fans than even Dan Solomon (who\u2019s actually the promoter) or Jake Wood (who owns the darn thing!). The fact is, everyone knows Chick and he uses that popularity to open doors and silence critics. That said, this past weekend, when he was fired as MC of the NPC Nationals, many believe this will bring one of the most prolific bodybuilding influencers off his high horse. I\u2019m here to tell you, it won\u2019t. <\/p>\n

While my friend Nick Trigili did a great job breaking the story and other outlets like RXMuscle did a respectable job weighing in with in-depth commentary, at the end of the day, it\u2019s all just hot air. Bob could care less. If anyone thinks Bob is cringing at the news he was fired \u2013 or \u2013 punching the walls of a room somewhere, wishing everyone would just stop talking about him, then you clearly don\u2019t get Bob and you don\u2019t get the industry. It doesn\u2019t matter if people love you or hate you, if they\u2019re talking about you, that\u2019s a great thing. And for all the up and coming MC\u2019s that think Bob\u2019s termination from Nationals will somehow create a vacancy for his gig at the Olympia, dream on. He was fired at Nationals. That may or may not affect his role with that contest next year. It also may or may not affect his work in that zone. Will his termination from the Nationals stop other promoters from wanting to hire him for their shows? I doubt it. If, anything, the controversy could just as well make him be in greater demand.<\/p>\n

If you want to fire someone like Bob and you want to really hit him hard, it should be done privately. When it\u2019s done publicly, it feeds into his popularity. Now people want to know more!! Being the marketing genius that he is, he will use any press, as a way to promote himself. <\/p>\n

Whatever feelings you may have about Cicherillo, the guy is entertaining, and promoters who want to put on the best contests possible, want to ensure their shows are fun. Even Nationals. Bob may have been fired, but he couldn\u2019t have been fired, if he wasn\u2019t hired, initially. That\u2019s quite possibly the biggest show in the amateur division and they could hire whoever they wanted. They hired Bob. Just because the man got fired, for whatever reason, doesn\u2019t suddenly take his talent away, it doesn\u2019t throw water on the demand for him, and it certainly doesn\u2019t take away from the years, decades of loyalty he\u2019s had for the federation. Then again, I\u2019m just a writer and this article is just a collection of my thoughts. I can say that I don\u2019t think Bob\u2019s firing will have any impact on the Olympia Weekend.<\/p>\n

I have never met Jake Wood, but I\u2019ve seen how he carries himself. He doesn\u2019t strike me as a man who makes hasty decisions or runs from life\u2019s many hurdles. Is he happy his Olympia MC got canned from the biggest amateur show in bodybuilding? Probably not, but is he going to fire him too, creating a domino effect? I say no. I\u2019m of the opinion that the same way Jake didn\u2019t cancel Shawn Ray, he won\u2019t be firing Bob in some kind of knee jerk reaction. Will this be addressed internally, that, I\u2019m all but sure of, but I don\u2019t think Bob\u2019s job at the O is in jeopardy.<\/p>\n

Further, I think Bob is already onto future plans. Did he get paid? None of my business. Will he MC the Nationals again? Who knows? I certainly don\u2019t. Would I be surprised if he MC\u2019s the Nationals in 2022? No.<\/p>\n

In a very real way, the news of this firing, may very well draw out Bob\u2019s fiercest critics, much like the news stories with Shawn Ray did a few weeks ago. Many will call for a changing of the guard, pushing Bob out, and demanding all sorts of concessions they\u2019re never going to get. Then again, let\u2019s wait and see. Let\u2019s wait and see. <\/p>\n<\/div>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

by Christian Duque When news hit that legendary bodybuilder turned contest MC Robert \u201cBob\u201d Cicherillo had been dismissed from his duties at one of the biggest contests in the NPC, it sent shockwaves throughout the fitness industry. This was the case for a couple major reasons. For starters, the [relatively new] promoter of the Nationals […]<\/p>\n","protected":false},"author":23,"featured_media":5817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nBob Cicherillo Fired As Jr. Nationals MC \u2013 IronMag Bodybuilding & Fitness Blog - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=5816\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob Cicherillo Fired As Jr. Nationals MC \u2013 IronMag Bodybuilding & Fitness Blog - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\"by Christian Duque When news hit that legendary bodybuilder turned contest MC Robert \u201cBob\u201d Cicherillo had been dismissed from his duties at one of the biggest contests in the NPC, it sent shockwaves throughout the fitness industry. 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