<\/p>\nVery few people, much less Fortune 500 companies and network television stations, ever contemplated how big the platform would become. When Google bought it and Adsense started paying people big bucks to quit their day jobs and focus on content creation, Mark had was already onto creating strong presences on other platforms (e.g. Instagram and recently Tiktok). The fact is, he\u2019s coined terms like \u201cit\u2019s not a game,\u201d shot the pec bounce to fame, and started most, if not all, his videos with the classic \u201cBOOM!\u201d If there were ever a bodybuilding trivia game, like Jeopardy, an entire section could be focused on Lobliner. The guy was able to create a formidable brand, in himself, that\u2019s given him tremendous endoring power. Whether it\u2019s companies he owns on his own \u2013 or \u2013 companies in which he\u2019s a partner in, they all have received a great benefit from being associated with him.<\/p>\n
As a fan and friend, I couldn\u2019t even tell you all the businesses Marc is a part of. You\u2019ve got Tiger Fitness, MTS Nutrition, the Ambrosia Collective, the Outright Bar, 015 Nutrition, as well as numerous investments in a wide range of things, from gyms to who knows what? He\u2019s a husband, father, home owner and author. He\u2019s also, now, an IFBB Pro League Pro. That, all, being said, none of the major bodybuilding outlets seem to want to give him the time of day. I simply can\u2019t explain it, but I can try. <\/p>\n
Bodybuilding coverage has changed dramatically over the years. Where it\u2019s at today, is kind of like where the rock clubs of Hollywood were in the 1980\u2019s and early 1990\u2019s. Clubs didn\u2019t hire popular bands to play, rather, popular bands payed the clubs to play. Big websites and the last of the remaining bodybuilding publications don\u2019t reward the talented with coverage, rather, they give their coverage as part of multi-faceted deals to advertisers. If you pay enough, your athletes will get honorable mentions, articles, and quite possibly, even covers. Have you ever noticed who gets the lion\u2019s share of the exposure? Compare those who are featured with the companies that sponsor the platform in question and you might start seeing the bigger picture. But there\u2019s more to it than that. <\/p>\n
A lot of websites only want to feature that which will garner them the largest number of hits with the most minimal amount of work. If you read the first paragraph to this article, you have everything you need to make an interview with Marc Lobliner a huge success. I\u2019ve basically given you the guy\u2019s bio in a succinct collection of sentences, all in one paragraph. If you stuck to those talking points and used highlights from that write-up in your promotional materials, you could have a slam dunk, but of course, it\u2019s easier to simply repost IG stories, talk over them, and \u201cbreak\u201d stories.<\/p>\n
In reality, much of what bodybuilding media is, today, is recycling other people\u2019s personal posts, with some kind of spin by traffic-hungry outlets looking to outdo themselves. This is perhaps why many of the social media influencers don\u2019t cover Marc turning pro. It could also be, that they see him as competition. <\/p>\n
Perhaps, they see his monumental accomplishment of earning IFBB Pro status, as just that. They recognize the fact he\u2019s a fighter and that he persisted, but the last thing they want to do is give him press for it. Instead, they rather ignore it. That\u2019s not being an influencer; it\u2019s being insecure. I think if a good influencer would talk Lobliner up, bring him on, and really use that content to inspire their followers, everyone would win.<\/p>\n
Why does everything have to be negative? Why is everyone so into just promoting themselves and their endeavors? In reality, the only time other people get mentioned, is either to attack them, dog-pile on them when they\u2019ve done wrong, or speculate about things so inconclusive that future retraction videos are all but a forgone conclusion.<\/p>\n
That said, I\u2019m not super surprised that channels like Nick\u2019s Strength And Power don\u2019t take the initiative to invite someone like Marc Lobliner on. Nick is far too insecure to even report the news of it happening. While he has 1.1 millions subs, he\u2019s so into his own journey that I don\u2019t think he\u2019d allow himself to give some spotlight to a fellow influencer. Still, though, not even a 60 second clip to congratulate the new IFBB Pro? That\u2019s just sad.<\/p>\n
I must say, however, that I\u2019m both a little supresied and also pretty disappointed in the established bodybuilding media outlets. I\u2019m talking about RXMuscle, Muscular Development (where Jose Raymond has a program), Generation Iron and a few others. Unlike NSP and the like, these outlets are tried and true fitness media organizations that understand just how difficult it is turn pro in bodybuilding, they know all about Marc and what he\u2019s done, and they have a pretty solid understanding of what he could do, now that he has pro status. They\u2019ve worked expos alongside him, many of their readers buy his products and subscribe to his feeds, and the fact is, Lobliner is totally relevant to what it is they do, to what it is they\u2019re all about. If they brought him on, he could talk about training, nutrition, social media and overcoming life\u2019s many hurdles.<\/p>\n
That\u2019s another thing. When you interview a Masters-age pro, they\u2019ve lived life. They have far more life experiences than a twenty-something kid who\u2019s maybe a few years out of his parents\u2019 care and knows nothing about nothing. Afterall, who has the greatest disposable income, who\u2019s really buying the supplements, tickets to bodybuilding shows, and keeping the industry going strong? It\u2019s not teenagers and college students, rather, its working professionals in their 30\u2019s, 40\u2019s, 50\u2019s and beyond. <\/p>\n
Nonetheless, Masters competitors get, largely, ignored and here you have a guy who turned pro as a Master, already eying open shows like the 212 Olympia. He\u2019s not a guy who earned the card and will call it a day. He has big plans for competing as a pro and growing the sport. The problem is, no one INSIDE our industry is calling him for interviews. That said, he\u2019s not staying quiet. He\u2019s got a ton of appearances locked in, OUTSIDE, of the bodybuidlg world. And while that will,undoubtedly, grow the sport, it\u2019s still very sad that the sites who should care, don\u2019t. <\/p>\n
I\u2019m not sure what to make of all this. I hope my article will make the rounds and that my contemporaries in the bodybuilding press will take it as a suggestion to maybe reach out. I\u2019m not trying to hate on anyone, but I do want to shed light on what I feel is an injustice. I don\u2019t feel the fitness press has done right by Marc Lobliner. Do you?<\/p>\n<\/div>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"by Christian Duque Marc \u201cThe Machine\u201d Lobliner has been a driving force in the fitness industry for years; in fact, he\u2019s been a social media influencer long before that was even a thing. His career started many moons ago, working for the Weider empire, as well as helping to build industry giants like Scivation. He […]<\/p>\n","protected":false},"author":23,"featured_media":5627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-5626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\n
Is Marc Lobliner Being Ignored By The Bodybuilding Press? \u2013 IronMag Bodybuilding & Fitness Blog - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=5626\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Marc Lobliner Being Ignored By The Bodybuilding Press? \u2013 IronMag Bodybuilding & Fitness Blog - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\"by Christian Duque Marc \u201cThe Machine\u201d Lobliner has been a driving force in the fitness industry for years; in fact, he\u2019s been a social media influencer long before that was even a thing. His career started many moons ago, working for the Weider empire, as well as helping to build industry giants like Scivation. 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