{"id":4806,"date":"2026-01-07T10:30:20","date_gmt":"2026-01-07T10:30:20","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=4806"},"modified":"2026-01-07T10:30:20","modified_gmt":"2026-01-07T10:30:20","slug":"golds-gym-socal-opens-in-beverly-center-as-first-fitness-club-inside-iconic-la-mall","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=4806","title":{"rendered":"Gold\u2019s Gym SoCal Opens in Beverly Center as First Fitness Club Inside Iconic LA Mall"},"content":{"rendered":"


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Gold\u2019s Gym SoCal brings turf zones, glute training, luxe recovery and more to the Beverly Center, with 24-hour access Tuesday through Friday and complimentary parking validation<\/strong><\/h5>\n

Gold\u2019s Gym has opened its newest location inside the Beverly Center, blending its old-school strength training roots with modern luxury at one of Los\u00a0Angeles\u2019\u00a0most high-end shopping destinations.<\/p>\n

Unveiled this week, the new gym is the first and only fitness facility inside the famed mall and features a high-performance Atlantis Strength area for serious lifters, a playground turf zone for functional and HIIT workouts and a dedicated Glute Factory for lower-body training.\u00a0The club is also outfitted with cutting-edge fitness equipment from Life Fitness \/ Hammer Strength, a collaboration both brands see as a reflection of the industry\u2019s evolution.<\/p>\n

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credit: Life Fitness \/ Hammer Strength<\/figcaption><\/figure>\n

\u201cThe opening of Gold\u2019s Gym SoCal Beverly Center reflects the strength of the fitness industry and the impact of leading brands coming together with a shared vision,\u201d Life Fitness \/ Hammer Strength<\/a> CEO Jim Pisani said. \u201cWe are proud to collaborate with Gold\u2019s Gym SoCal to deliver a world-class training experience in one of the most wellness-driven communities in the world.\u201d<\/p>\n

Members also have access to cardio and\u00a0free weight areas, steam and sauna rooms, a juice bar and complimentary two-hour parking with validation.<\/p>\n

Notably, the Beverly Center location operates 24 hours a day from Tuesday through Friday, catering to LA\u2019s round-the-clock wellness crowd.<\/p>\n

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credit: Gold\u2019s Gym SoCal<\/figcaption><\/figure>\n

\u201cWe\u2019re beyond excited to introduce our newest location to the Beverly Hills community,\u201d Gold\u2019s Gym SoCal senior vice president of sales and marketing Brian Morris said. \u201cThe space is thoughtfully designed to cater to the needs of LA\u2019s diverse, wellness-driven community with top-of-the-line equipment<\/a>, luxurious amenities and expert trainers. We can\u2019t wait to welcome everyone and share the Gold\u2019s Gym SoCal experience in a conveniently situated spot.\u201d<\/p>\n

To mark its opening day on Wednesday, the first 200 guests to check in received exclusive swag and were entered into a giveaway for a chance to win a 12-month membership. Two winners will be selected. A larger grand opening celebration\u00a0is\u00a0slated\u00a0for September,\u00a0with\u00a0games, food and high-energy fitness challenges. <\/p>\n

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credit: Gold\u2019s Gym SoCal<\/figcaption><\/figure>\n

\u201cGold\u2019s Gym SoCal is a natural\u00a0fit\u00a0for\u00a0Beverly Center<\/a>,\u201d Beverly Center general manager Brian Parent said. \u201cWe\u2019re known around the world as LA\u2019s iconic shopping and entertainment destination, and partnering with a brand that shares that same global recognition just clicks. Gold\u2019s Gym SoCal brings energy, community and legacy\u2014and that\u2019s exactly what we\u2019re all about here in the heart of LA.\u201d<\/p>\n

The Beverly Center opening comes as part of a broader push by Gold\u2019s Gym SoCal to modernize and elevate its club experiences across the region<\/a>. Earlier this spring, the fitness chain announced a\u00a0major revamp of its original North Hollywood location<\/a>.<\/p>\n<\/p><\/div>\n