Barrie Zucal<\/strong> is a powerlifter in more ways than one. Besides breaking records in the deadlift and bench press, she is a fierce advocate for women\u2019s voices and rights, a global feminist, a former marriage and family therapist, and an executive coach to women in 75 countries. <\/p>\n Now, she\u2019s making a daring entrance into the self-help space with BOLD: How Women Play BIG by Leading Instead of Pleasing <\/em>\u2014 a rallying cry against what she calls \u201cdebilitating goodness,\u201d the quiet force that keeps many women from realizing their ambitions.<\/p>\n<\/div>\n \u00a0\u201cWomen worldwide are constrained by their conditioned conviction that they should serve others even at their own expense; as a result, they end up pleasing, performing, and perfecting instead of leading, living, and developing,\u201d Zucal said.<\/p>\n \u00a0A lifeline for women everywhere, BOLD<\/em> blends inspirational stories, self-reflective exercises, and practical steps to help readers tap into their passion, trust their instincts, act on their behalf, and lead with courage and clarity. BOLD <\/em>isn\u2019t a diatribe; it\u2019s a solution-driven antidote to the deeply rooted beliefs that have kept women playing small for generations.<\/p>\n “It’s time for women to claim their right to develop themselves and use their talents to create a rich future for themselves, their families, and their world,” Barrie Zucal. <\/p>\n<\/figcaption><\/figure>\n \u201cI want this book to inspire women everywhere,\u201d Zucal said. \u201cWe were born for this moment. It\u2019s time for women to claim their right to develop themselves and use their talents to create a rich future for themselves, their families, and their world.<\/p>\n More than a book, BOLD<\/em> is a wakeup call \u2014 motivating women to explore who they exist for, why they exist, and how they will exist.<\/p>\n \u201cThe world needs more women leading unapologetically,\u201d writes author and CEO of Few & Far<\/em>, Sarah Dusek, in the book\u2019s introduction. \u201cStep into this book with courage, and I promise you will emerge with a stronger, bolder, more empowered version of yourself.\u201d<\/p>\n<\/div>\n Releasing in October 2026, BOLD<\/em> arrives at a moment when women\u2019s leadership is urgently needed \u2014 in boardrooms, classrooms, and communities worldwide.<\/p>\n For more information, visit www.barriezucal.com<\/a> or connect with her on Instagram<\/a>. <\/p>\n About Barrie Zucal: <\/strong>Barrie Zucal is a writer, speaker, global entrepreneur, executive coach, and social justice advocate who has spent decades helping women lead with power and purpose instead of playing small. A lifelong learner and fierce advocate for women\u2019s rights worldwide, she founded and led a global executive coaching firm with 300 coaches operating in 75 countries. She served as a marriage and family therapist, a healer with a master\u2019s in Family Studies from the University of Maryland, a guidance counselor in war-torn Beirut, and even a nanny to the Jordanian Royal Family in her late 20s.<\/em><\/p>\n \u00a0At 70, Zucal walked into a gym, picked up a barbell, and went on to break Maryland State Records in both the deadlift and bench press. Today, she teaches Intersectional Feminism with Conscious Revolution and serves as Chair of the Cultural Committee at the Arts Club of Washington.<\/em><\/p>\n<\/div>\n![\"Cover](\"https:\/\/beauty-assets.bobitstudios.com\/image\/upload\/f_auto,q_auto,dpr_auto,c_limit,w_684\/Zucal_Cover_skzvbq.png\"\/)