{"id":28284,"date":"2026-09-02T23:07:52","date_gmt":"2026-09-02T23:07:52","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=28284"},"modified":"2026-09-02T23:07:52","modified_gmt":"2026-09-02T23:07:52","slug":"exclusive-mugler-unveils-handbag-campaign-starring-nude-female-bodybuilder","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=28284","title":{"rendered":"EXCLUSIVE: Mugler Unveils Handbag Campaign Starring Nude Female Bodybuilder"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\"><strong>BODY OF WORK:<\/strong> Mugler is putting some muscle into its first dedicated handbag campaign under creative director Miguel Castro Freitas.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The black-and-white nude photos by Chris Lensz feature bodybuilder Tatiana Horslaville, whose chiseled physique echoes the architectural lines of the Aurora bag \u2014 recalling Robert Mapplethorpe&#8217;s early &#8217;80s portraits of Lisa Lyon, as well as <a data-ylk=\"slk:founder Manfred Thierry Mugler;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;founder Manfred Thierry Mugler&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-features\/feature\/wwd-the-originals-thierry-mugler-interview-1234946039\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">founder Manfred Thierry Mugler<\/a>&#8216;s glamazon aesthetic.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\"><strong>More from WWD<\/strong><\/p>\n<div class=\"col-fullbleed mb-4 bg-secondary pb-5 dark:bg-tertiary md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex w-full items-center justify-center\" id=\"_R_i4lr5ciav7aiv5t9mtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_i4lr5ciav7aiv5t9mtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_i4lr5ciav7aiv5t9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-body hidden dark:bg-tertiary [&amp;:has(iframe[height='0'])]:mb-0 [&amp;:has(iframe[height='0'])]:pb-0 md:block\">\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex hidden w-full items-center justify-center\" id=\"_R_124lr5ciav7aiv5t9mtbH1_\">\n<style type=\"text\/css\"><![CDATA[#_R_124lr5ciav7aiv5t9mtbH1_ { display: none; }\n@media screen and (min-width: 768px) {\n        #_R_124lr5ciav7aiv5t9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">&#8220;Featuring a female bodybuilder as its protagonist, the imagery references both classic portraiture photography and late 19th century sculpture studies, highlighting sculpted strength as an expression of refined elegance,&#8221; the brand said in a statement shared with WWD.\u00a0<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">&#8220;The bags exist in dialogue with a body that challenges conventional notions of femininity,&#8221; it added.<\/p>\n<figure class=\"relative col-body mb-2.5\">\n<div class=\"relative\"><img loading=\"lazy\" alt=\"Mugler's campaign for the Aurora handbag\" width=\"976\" height=\"1220\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/71462fa86d743732c2ed6f7764ac2d2dbd63c8ee1f56f5b2debc44e949c27c75\/lightyear_networkapi\/resizefill_w976%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fwwd_409%2F6881e02fdf9950483128982979d109d2\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;expand&quot;,&quot;yModuleName&quot;:&quot;image-lightbox&quot;,&quot;yLinkText&quot;:&quot;lightbox-open&quot;}\"><span class=\"absolute bottom-0 right-0 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-modal=\"true\" aria-label=\"Image Lightbox\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 line-clamp-2 pr-2.5\"\/><\/figure>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Freitas has embraced Mugler&#8217;s penchant for provocation and powerful femininity, bringing back linebacker shoulders and styles like <a data-ylk=\"slk:the nipple-ring dress;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;the nipple-ring dress&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"https:\/\/wwd.com\/pop-culture\/culture-news\/chappell-roan-mugler-nipple-dress-grammys-2026-1238534734\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">the nipple-ring dress<\/a> worn by Chappell Roan at this year&#8217;s Grammys.\u00a0<\/p>\n<div class=\"col-fullbleed mb-4 bg-secondary pb-5 dark:bg-tertiary md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_l4lr5ciav7aiv5t9mtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_l4lr5ciav7aiv5t9mtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_l4lr5ciav7aiv5t9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">He introduced the Aurora and its companion style, the Lua, in <a data-ylk=\"slk:his debut collection;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;his debut collection&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"https:\/\/wwd.com\/runway\/spring-2026\/paris\/mugler\/review\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">his debut collection <\/a>for the house last October, and they have since been spotted on celebrities including Dua Lipa, Naomi Watts and Natasha Lyonne.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The Aurora was named after the designer&#8217;s mother, and inspired by a style from Mugler&#8217;s spring 2002 collection, photographed by Helmut Newton.<\/p>\n<figure class=\"relative col-body mb-2.5\">\n<div class=\"relative\"><img loading=\"lazy\" alt=\"Mugler's campaign for the Aurora handbag\" width=\"976\" height=\"1221\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/a5112449bd39f283f7617bd3f3bf6bdd248785b55a1ededdee7fe12462245f8e\/lightyear_networkapi\/resizefill_w976%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fwwd_409%2F7a6c77ffbc764cc83680686df5dd8721\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;expand&quot;,&quot;yModuleName&quot;:&quot;image-lightbox&quot;,&quot;yLinkText&quot;:&quot;lightbox-open&quot;}\"><span class=\"absolute bottom-0 right-0 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-modal=\"true\" aria-label=\"Image Lightbox\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 line-clamp-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\"><\/p>\n<p>Mugler&#8217;s campaign for the Aurora handbag. <\/p>\n<p><\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">&#8220;Naming the Aurora after my mother made the collection deeply personal. It wasn&#8217;t simply about paying tribute to her or Manfred&#8217;s original bags but about capturing the strength and confidence that shaped my understanding of femininity from an early age. It felt like the right beginning for this new chapter of handbags at Mugler,&#8221; Freitas told WWD.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Already available at Dover Street Market in Paris, New York City and Los Angeles, the bags will go on sale on Mugler&#8217;s website Thursday.<\/p>\n<div class=\"col-fullbleed mb-4 bg-secondary pb-5 dark:bg-tertiary md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex\" id=\"_R_o4lr5ciav7aiv5t9mtbH1_\">\n<p>Advertisement<\/p>\n<style type=\"text\/css\"><![CDATA[#_R_o4lr5ciav7aiv5t9mtbH1_ { display: none; }\n@media screen and (max-width: 767.95px) {\n        #_R_o4lr5ciav7aiv5t9mtbH1_ { display: flex; }\n        iframe { max-width: 100vw; }\n      }]]><\/style>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The oblong, molded Aurora is available in black, taupe and python-embossed leather, underlining the house&#8217;s long-standing policy of not using real fur and exotic skins. Manufactured in Italy, it retails for $1,900 to $2,000.<\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">The crescent-shaped Lua, which takes its name from the Portuguese word for moon, comes in a standard size in black and faux python, priced $2,200 to $2,300, and in a larger version in black dubbed the Lua City, which retails for $3,200.<\/p>\n<figure class=\"relative col-body mb-2.5\">\n<div class=\"relative\"><img loading=\"lazy\" alt=\"Mugler's campaign for the Aurora handbag\" width=\"976\" height=\"1220\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/397581f20df475a9083c607383d1597dc709eed2998b06bac043ed74863f08f9\/lightyear_networkapi\/resizefill_w976%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fwwd_409%2F7d1125c02b0af4c67130ba6975fa9f09\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;expand&quot;,&quot;yModuleName&quot;:&quot;image-lightbox&quot;,&quot;yLinkText&quot;:&quot;lightbox-open&quot;}\"><span class=\"absolute bottom-0 right-0 rounded-full bg-primary p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-primary\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\" class=\"flex-none size-4 -scale-x-100 text-primary lg:size-6 [&amp;_path]:fill-current\"><path fill=\"currentColor\" d=\"M3.1 3.1V11h1.8V6.314l5.392 5.393 1.415-1.414L6.313 4.9H11V3.1zm17.8 17.8V13h-1.8v4.686l-5.393-5.393-1.415 1.414 5.393 5.393H13v1.8z\"\/><\/svg><\/span><\/button><dialog aria-modal=\"true\" aria-label=\"Image Lightbox\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-primary hidden\"\/><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] mt-1 line-clamp-2 pr-2.5\">\n<div><span class=\"[&amp;_p]:inline\"><\/p>\n<p>Mugler&#8217;s campaign for the Aurora handbag. <\/p>\n<p><\/span><\/div>\n<\/figcaption><\/figure>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\"><strong>Best of WWD<\/strong><\/p>\n<p class=\"mb-4 min-w-0 leading-7 break-words md:leading-8 col-body text-[18px] charcoal-color\">Sign up for <a data-ylk=\"slk:WWD's Newsletter;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;WWD's Newsletter&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"https:\/\/cloud.email.wwd.com\/signup\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">WWD&#8217;s Newsletter<\/a>. For the latest news, follow us on <a data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;Facebook&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Facebook<\/a>, <a data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;Twitter&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Twitter<\/a>, and <a data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas;evdesc:context_link_tap;\" data-yga=\"{&quot;yLinkText&quot;:&quot;Instagram&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yEventDescription&quot;:&quot;context_link_tap&quot;}\" href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Instagram<\/a>.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/shopping.yahoo.com\/style\/accessories\/articles\/exclusive-mugler-unveils-handbag-campaign-050000539.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BODY OF WORK: Mugler is putting some muscle into its first dedicated handbag campaign under creative director Miguel Castro Freitas. The black-and-white nude photos by Chris Lensz feature bodybuilder Tatiana Horslaville, whose chiseled physique echoes the architectural lines of the Aurora bag \u2014 recalling Robert Mapplethorpe&#8217;s early &#8217;80s portraits of Lisa Lyon, as well as [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-28284","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXCLUSIVE: Mugler Unveils Handbag Campaign Starring Nude Female Bodybuilder - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=28284\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXCLUSIVE: Mugler Unveils Handbag Campaign Starring Nude Female Bodybuilder - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\"BODY OF WORK: Mugler is putting some muscle into its first dedicated handbag campaign under creative director Miguel Castro Freitas. 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