Mumbai: Ayurveda brand Kapiva has unveiled its latest campaign, \u2018Build Naturally\u2019, for Kapiva Shilajit Gold Resin, featuring brand ambassador Tiger Shroff. The campaign aims to reposition Shilajit as a clinically validated natural performance supplement for gym-goers, shifting its perception beyond its traditional association with sexual health.<\/p>\n
At the heart of the campaign is Kapiva\u2019s clinical study, which the company says demonstrated that Indian gym-goers using Kapiva Shilajit Gold were able to lift 30% heavier in 60 days, supported by a 40% increase in free testosterone over the same period. Through the campaign, Kapiva also highlights its decision to make its clinical study and laboratory reports publicly accessible, enabling consumers to verify the claims.<\/p>\n
The campaign film features Tiger Shroff alongside a doctor, who explains the role of testosterone in supporting protein absorption, muscle synthesis and endurance. Using the findings from the company\u2019s clinical study, the film positions Shilajit as a natural supplement for strength and performance enhancement.<\/p>\n
According to Kapiva, the campaign reflects the growing popularity of natural bodybuilding in India while seeking to establish Shilajit as a mainstream fitness supplement backed by scientific evidence, safety and transparency.<\/p>\n Speaking about the campaign, Ameve Sharma, Founder and CEO, Kapiva<\/strong>, said, \u201cShilajit has been one of Ayurveda\u2019s most powerful and most misunderstood herbs. At Kapiva, we are the first brand in this category to actively challenge the sexual health connotation that has kept Shilajit away from the gym community for years. Our clinical study gave us the evidence to make that case credible, 30% heavier lifts, 40% free testosterone improvement, in 60 days on Indian men. This campaign is our commitment to bringing Shilajit to the mainstream as the natural gym supplement it has always deserved to be.\u201d<\/em><\/p>\n Brand ambassador Tiger Shroff added, \u201cI\u2019ve always believed that strength and fitness should be built the right way and as naturally as possible. That\u2019s what I like about Kapiva Shilajit Gold \u2013 it takes something traditional like Shilajit and backs it with research. For me, it\u2019s about supporting your strength, energy and performance naturally, and that\u2019s something I genuinely connect with.\u201d<\/em><\/p>\n Kapiva noted that the campaign comes at a time when India\u2019s fitness supplements market continues to expand. Citing IMARC Group, the company said the market crossed USD 2.6 billion in 2025. The \u2018Build Naturally\u2019 campaign will be rolled out across Kapiva\u2019s digital platforms, including Instagram, YouTube and LinkedIn, as well as Connected TV and OTT platforms.<\/p>\n![\"Ameve](\"https:\/\/www.medianews4u.com\/wp-content\/uploads\/2026\/08\/Ameve-Sharma-Founder-and-CEO-Kapiva-1.jpg\")
\n<\/blockquote><\/div>\n