{"id":25896,"date":"2026-07-30T09:18:05","date_gmt":"2026-07-30T09:18:05","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=25896"},"modified":"2026-07-30T09:18:05","modified_gmt":"2026-07-30T09:18:05","slug":"muglers-muscle-mommy-strips-off-for-new-campaign","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=25896","title":{"rendered":"Mugler\u2019s muscle mommy strips off for new campaign"},"content":{"rendered":"


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Mugler \u2013 Aurora and Lua bag campaign<\/span><\/span><\/p>\n<\/header>\n

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Two collections into his reign at <\/span>Mugler<\/span><\/a>, Portuguese creative director <\/span>Miguel Castro Freitas<\/span><\/a> just unveiled his debut bag campaign. Honouring the brand\u2019s history of celebrating strong women and diverse body types, the bags are modelled by female bodybuilder Tatiana Horslaville. She flexes her impressive muscles while wearing nothing but the Aurora and Lua \u2013 the house\u2019s two new styles.\u00a0<\/span><\/p>\n

The Aurora is named after another powerful woman: the designer\u2019s own mother. Meanwhile, the Lua takes its name from the Portuguese word for moon. \u201cFor me, handbags are our most intimate objects,\u201d explains Castro Freitas. \u201cThey become an extension of one\u2019s body <\/span>and carry memory with time. With Aurora and Lua, I wanted to create pieces that honour <\/span>Mugler\u2019s extraordinary heritage while introducing my expression for leather goods that is <\/span>both sculptural and deeply sensual.\u201d<\/span><\/p>\n

While the Lua is an entirely fresh design, the Aurora is a reinterpretation of one of Thierry Mugler\u2019s handbags, featured in his SS02 collection and famously photographed by Helmut Newton. As well as the new campaign photos \u2013 captured by Chris Lensz \u2013 there\u2019s a video to accompany the line, which you can watch <\/span>here<\/span><\/a>.\u00a0<\/span><\/p>\n

Elsewhere in fashion this week, we caught up with Oscar-winning director <\/span>Barry Jenkins<\/span><\/a> about working on the latest <\/span>Prada<\/span><\/a> campaign; cult 80s goth brand <\/span>Pure Sex got a reboot<\/span><\/a>; and we took a closer look at some <\/span>feral fashion<\/span><\/a> at Berlin\u2019s WHOLE festival. Here\u2019s everything else you need to catch up on\u2026\u00a0<\/span><\/p>\n<\/div>\n

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\"Olivia<\/span><\/span>

Olivia Rodrigo x Etsy<\/span><\/span>Courtesy of Etsy<\/span><\/figcaption><\/figure>\n

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Those who are counting down the days until <\/span>Olivia Rodrigo\u2019s<\/span><\/a> Daisy Chain Fields festival will be pleased to hear that the artist dropped an exclusive festival-ready collaboration with Etsy on Thursday, July 23. You can now shop beaded jewelry, flower crowns, embroidered patches and junk journal kits all co-designed by Olivia herself, alongside ten female-owned shops, on Etsy (and at the festival on August 29). See <\/span>here.<\/span><\/a>\u00a0<\/span><\/p>\n<\/div>\n

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It\u2019s official: Stevenage FC fans and the fashion crowd now have something in common, London-based independent designer <\/span>Joseph Brimicombe<\/span><\/a>. Earlier this month, it was announced that Brimicombe has designed the new 2026\/27 kits for the football club, in collaboration with Puma. See <\/span>here<\/span><\/a>.\u00a0<\/span><\/p>\n<\/div>\n

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\"Chlo\u00e9<\/span><\/span>

Chlo\u00e9 Winter 26 campaign<\/span><\/span>Courtesy of Chlo\u00e9<\/span><\/figcaption><\/figure>\n

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Chlo\u00e9<\/span><\/a> and creative director Chemena Kamali have revealed their AW26 campaign, photographed by Inez Van Lamsweerde and Vinoodh Matadin. In the images, models are captured frolicking in cliffside meadows, at one with nature. \u201cNature brings us back to instinct, freedom and connection,\u201d says Kamali. See <\/span>here<\/span><\/a><\/p>\n<\/div>\n

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\"Coach<\/span><\/span>

Coach Play opens in Paris<\/span><\/span>Courtesy of Coach<\/span><\/figcaption><\/figure>\n

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Yesterday (July 23), <\/span>Coach<\/span><\/a> opened the doors to its brand new Coach Play store in the heart of Paris\u2019 Marais. Located on the corner of rue Sainte-Croix-de-la-Bretonnerie and rue du Bourg-Tibourg, the store introduces its debut Coach Play destination to the French capital.\u00a0<\/span><\/p>\n<\/div>\n

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\"Church\u2019s<\/span><\/span>

Church\u2019s AW26 campaign<\/span>Courtesy of Church\u2019s<\/span><\/figcaption><\/figure>\n

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When he\u2019s not in Sicily checking into the <\/span>White Lotus<\/span><\/em> hotel, British actor Theo James is roaming the British countryside with Church\u2019s. Earlier this month, the footwear brand unveiled its latest campaign, captured at Goodwood racing circuit in West Sussex. See <\/span>here<\/span><\/a>.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n