{"id":25387,"date":"2026-07-23T06:42:09","date_gmt":"2026-07-23T06:42:09","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=25387"},"modified":"2026-07-23T06:42:09","modified_gmt":"2026-07-23T06:42:09","slug":"mugler-debuts-aurora-handbag-campaign-with-nude-female-bodybuilder","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=25387","title":{"rendered":"Mugler Debuts Aurora Handbag Campaign With Nude Female Bodybuilder"},"content":{"rendered":"


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\n\tBODY OF WORK:<\/strong> Mugler<\/a> is putting some muscle into its first dedicated handbag<\/a> campaign<\/a> under creative director Miguel Castro Freitas.<\/p>\n

\n\tThe black-and-white nude photos by Chris Lensz feature bodybuilder Tatiana Horslaville, whose chiseled physique echoes the architectural lines of the Aurora bag \u2014 recalling Robert Mapplethorpe\u2019s early \u201980s portraits of Lisa Lyon, as well as founder Manfred Thierry Mugler<\/a>\u2019s glamazon aesthetic.<\/p>\n

\n\t\u201cFeaturing a female bodybuilder as its protagonist, the imagery references both classic portraiture photography and late 19th century sculpture studies, highlighting sculpted strength as an expression of refined elegance,\u201d the brand said in a statement shared with WWD.\u00a0<\/p>\n

\n\t\u201cThe bags exist in dialogue with a body that challenges conventional notions of femininity,\u201d it added.<\/p>\n

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\t\t\t\t\t\t\"Mugler's<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tMugler<\/a>\u2019s campaign<\/a> for the Aurora handbag<\/a>.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChris Lensz\/Courtesy of Mugler<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tFreitas has embraced Mugler\u2019s penchant for provocation and powerful femininity, bringing back linebacker shoulders and styles like the nipple-ring dress<\/a> worn by Chappell Roan at this year\u2019s Grammys.\u00a0<\/p>\n

\n\tHe introduced the Aurora and its companion style, the Lua, in his debut collection <\/a>for the house last October, and they have since been spotted on celebrities including Dua Lipa, Naomi Watts and Natasha Lyonne.<\/p>\n

\n\tThe Aurora was named after the designer\u2019s mother, and inspired by a style from Mugler\u2019s spring 2002 collection, photographed by Helmut Newton.<\/p>\n

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\t\t\t\t\t\t\"Mugler's<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tMugler\u2019s campaign for the Aurora handbag. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChris Lensz\/Courtesy of Mugler<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cNaming the Aurora after my mother made the collection deeply personal. It wasn\u2019t simply about paying tribute to her or Manfred\u2019s original bags but about capturing the strength and confidence that shaped my understanding of femininity from an early age. It felt like the right beginning for this new chapter of handbags at Mugler,\u201d Freitas told WWD.<\/p>\n

\n\tAlready available at Dover Street Market in Paris, New York City and Los Angeles, the bags will go on sale on Mugler\u2019s website Thursday.<\/p>\n

\n\tThe oblong, molded Aurora is available in black, taupe and python-embossed leather, underlining the house\u2019s long-standing policy of not using real fur and exotic skins. Manufactured in Italy, it retails for $1,900 to $2,000.<\/p>\n

\n\tThe crescent-shaped Lua, which takes its name from the Portuguese word for moon, comes in a standard size in black and faux python, priced $2,200 to $2,300, and in a larger version in black dubbed the Lua City, which retails for $3,200.<\/p>\n

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\t\t\t\t\t\t\"Mugler's<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tMugler\u2019s campaign for the Aurora handbag. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tChris Lensz\/Courtesy of Mugler<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n


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BODY OF WORK: Mugler is putting some muscle into its first dedicated handbag campaign under creative director Miguel Castro Freitas. The black-and-white nude photos by Chris Lensz feature bodybuilder Tatiana Horslaville, whose chiseled physique echoes the architectural lines of the Aurora bag \u2014 recalling Robert Mapplethorpe\u2019s early \u201980s portraits of Lisa Lyon, as well as […]<\/p>\n","protected":false},"author":3,"featured_media":25388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-25387","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"\nMugler Debuts Aurora Handbag Campaign With Nude Female Bodybuilder - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=25387\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mugler Debuts Aurora Handbag Campaign With Nude Female Bodybuilder - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\"BODY OF WORK: Mugler is putting some muscle into its first dedicated handbag campaign under creative director Miguel Castro Freitas. 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