{"id":25364,"date":"2026-07-17T11:00:00","date_gmt":"2026-07-17T11:00:00","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=25364"},"modified":"2026-07-17T11:00:00","modified_gmt":"2026-07-17T11:00:00","slug":"massenomics-gym-ready-for-fourth-lift-hard-live-easy-powerlifting-event","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=25364","title":{"rendered":"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event"},"content":{"rendered":"


\n<\/p>\n

<\/p>\n
\"Aberdeen's<\/p>\n

Aberdeen\u2019s Tanner Baird of Massenomics Gym addresses the crowd during the 2025 Lift Hard, Live Easy powerlifting competition at the Best Western Ramkota Hotel. This year\u2019s event is Friday, July 17 and Saturday, July 18 at the Ramkota. Aberdeen Insider photo by Robb Garofalo.<\/p>\n<\/div>\n

Tanner Baird thought it was a lark when he and his friend Tommy DeFea decided to create a new powerlifting event.<\/p>\n

Now, the Aberdeen competition is a popular stop for the lifting community.<\/p>\n

Baird, co-owner of Massenomics Gym<\/a>, is set to host the fourth Lift Hard, Live Easy<\/a> strongman\/powerlifting competition.<\/p>\n

\u201cNever would have guessed we\u2019d be going for four years,\u201d Baird said. \u201cSometimes Tommy and I joke like, \u2018I wish nobody liked this and we didn\u2019t have to do it every year,\u2019 but it keeps growing, which we didn\u2019t think would happen. It just speaks to the support we continue to get, and that\u2019s what makes this pretty cool.\u201d<\/p>\n

MORE:<\/strong>\u00a0Terry Dosch\u2019s coaching legacy capped with hall of fame selection<\/a><\/p>\n

Baird said this year\u2019s event will have the most participants yet.<\/p>\n

\u201cWe\u2019re up to 170 lifters taking part with people from 31 states and a handful of Canadian provinces coming into town. It\u2019s really become more of a five-day event because people start coming into Aberdeen (Tuesday) and wind up staying until next Monday. The Aberdeen airport gets to experience a different-than-normal crowd this week,\u201d he said.<\/p>\n

Leg room could be limited and seating could be tight.<\/p>\n

Lift Hard, Live Easy expands to two days<\/h3>\n
\"Competitors<\/p>\n

Competitors check out the Drink Spotter apparatus during the Lift Hard, Live Easy strongman competition Saturday, July 19, 2025, at the Best Western Ramkota. This year\u2019s event is Friday, July 17 and Saturday, July 18. Aberdeen Insider photo by Robb Garofalo.<\/p>\n<\/div>\n

The now-two-day event begins Friday, July 17 with the strongman competition and continues Saturday, July 18 with powerlifting. There\u2019s no charge to attend<\/p>\n

Events begin at 9 a.m. both days at the Best Western Ramkota and will be live-streamed on the Massenomics YouTube channel<\/a>.<\/p>\n

\u201cJust due to the number of people who will be here, we\u2019re splitting the competition into two days instead of our traditional one really long day on Saturday,\u201d Baird said. \u201cSaturday will have the squat, bench and deadlift for powerlifting. Friday, we\u2019ll have the strongman, which has all of the odd lifts to it.\u201d<\/p>\n

Those \u201codd lifts\u201d have become a staple of the strongman competition. Each year, Mekel and DeFea come up with some object they turn into a piece of equipment that becomes part of the competition.<\/p>\n

Last year, they took their patented magnetic cup holder, the\u00a0Drink Spotter<\/a>, and made it a life-sized version to hold kegs. Contestants have to carry kegs to the Drink Spotter, drop them in, then haul the entire contraption back to where they started before putting in another keg. That event returns this year.<\/p>\n

There are two new apparatuses this year. Baird teased them, but it is waiting for the big reveal.<\/p>\n

MORE:<\/strong>\u00a0Gallery: Competitors flex at 2025 Massenomics Lift Hard, Live Easy Classic<\/a><\/p>\n

\u201cWell, we have one lifting competition in the deadlift event with an obscenely long barbell that will probably look cartoonish. The other, I\u2019m just gonna say rocks and leave it at that. I mean, sure, it likely involves rocks of some sort, but beyond that, no one knows what that event is,\u201d he said.<\/p>\n

Baird said the theme for this year\u2019s Lift hard, Live Easy is outer space.<\/p>\n

\u201cI\u2019ve already seen several space helmets from some of the competitors who are coming in,\u201d he said. \u201cThe whole two days is also part costume party. It wasn\u2019t by design, it just organically evolved to that. We have best and worst dressed awards at stake as well.\u201d<\/p>\n

\"FANS<\/p>\n

Fans look on during the 2025 Lift Hard, Live Easy powerlifting event inside the Best Western Ramkota in Aberdeen. The event is hosted by Massenomics Gym. Aberdeen Insider photo by Robb Garofalo.<\/p>\n<\/div>\n

How long can Lift Hard, Live Easy event continue?<\/h3>\n

Baird said he figured starting the Aberdeen event would be difficult and involve lots of work.<\/p>\n

He was right.<\/p>\n

\u201cI\u2019ll say this \u2014 It takes a year for us to put this together. I mean, there are events much larger than ours I\u2019ve been to, and I don\u2019t know how people do it. The moment (Lift Hard, Live Easy) ends, we start planning the next one. The week leading up to it is just a sprint. We take it pretty seriously because we want to make sure it\u2019s fun. We want to make sure all people have to do is get there and have a good time. It\u2019s a lot of work, but we really enjoy it,\u201d Baird said.<\/p>\n

He said it\u2019s fortunate that \u201cI can operate on not much sleep.\u201d<\/p>\n

MORE:<\/strong>\u00a0Aberdeen Senior Games offer competitors chance to stay active, challenge themselves<\/a><\/p>\n

As for how long Lift Hard, Live Easy will continue, Baird seems resigned to the fact that as long as he and DeFea continue with Massenomics, the event will remain.<\/p>\n

\u201cWe\u2019ve created a monster. Tommy and I both know we can\u2019t not do it. We\u2019d have an angry mob after us at this point if we didn\u2019t do it because people mark it on their calendars a year in advance, and for our little community, it\u2019s a big deal,\u201d he said. \u201cThere aren\u2019t many events quite like ours. What we do is pretty unique. We found the right group of people, or they found us \u2014 not sure how it all happened \u2014 but we caught lightning in a bottle and found some special people who want to come into Aberdeen, hang out for about a week, do a bunch of crazy stuff and have a good time.\u201d<\/p>\n<\/p><\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aberdeen\u2019s Tanner Baird of Massenomics Gym addresses the crowd during the 2025 Lift Hard, Live Easy powerlifting competition at the Best Western Ramkota Hotel. This year\u2019s event is Friday, July 17 and Saturday, July 18 at the Ramkota. Aberdeen Insider photo by Robb Garofalo. Tanner Baird thought it was a lark when he and […]<\/p>\n","protected":false},"author":1010,"featured_media":25365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[273],"tags":[],"class_list":["post-25364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-powerlifting-news"],"yoast_head":"\nMassenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=25364\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\" Aberdeen\u2019s Tanner Baird of Massenomics Gym addresses the crowd during the 2025 Lift Hard, Live Easy powerlifting competition at the Best Western Ramkota Hotel. This year\u2019s event is Friday, July 17 and Saturday, July 18 at the Ramkota. Aberdeen Insider photo by Robb Garofalo. Tanner Baird thought it was a lark when he and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldbodybuildingnews.com\/?p=25364\" \/>\n<meta property=\"og:site_name\" content=\"World Bodybuilding News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T11:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Robb Garofalo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robb Garofalo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364\"},\"author\":{\"name\":\"Robb Garofalo\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#\\\/schema\\\/person\\\/72a312ee189161e6c9e7bddd5ab74996\"},\"headline\":\"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event\",\"datePublished\":\"2026-07-17T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364\"},\"wordCount\":982,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TANNER-LHLE.jpg\",\"articleSection\":[\"Powerlifting News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364\",\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364\",\"name\":\"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event - World Bodybuilding News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TANNER-LHLE.jpg\",\"datePublished\":\"2026-07-17T11:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#\\\/schema\\\/person\\\/72a312ee189161e6c9e7bddd5ab74996\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#primaryimage\",\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TANNER-LHLE.jpg\",\"contentUrl\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/TANNER-LHLE.jpg\",\"width\":1920,\"height\":1319},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=25364#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#website\",\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/\",\"name\":\"World Bodybuilding News\",\"description\":\"Data, Rankings, Results.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#\\\/schema\\\/person\\\/72a312ee189161e6c9e7bddd5ab74996\",\"name\":\"Robb Garofalo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=initials&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=initials&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=initials&r=g\",\"caption\":\"Robb Garofalo\"},\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?author=1010\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event - World Bodybuilding News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldbodybuildingnews.com\/?p=25364","og_locale":"en_US","og_type":"article","og_title":"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event - World Bodybuilding News","og_description":" Aberdeen\u2019s Tanner Baird of Massenomics Gym addresses the crowd during the 2025 Lift Hard, Live Easy powerlifting competition at the Best Western Ramkota Hotel. This year\u2019s event is Friday, July 17 and Saturday, July 18 at the Ramkota. Aberdeen Insider photo by Robb Garofalo. Tanner Baird thought it was a lark when he and […]","og_url":"https:\/\/worldbodybuildingnews.com\/?p=25364","og_site_name":"World Bodybuilding News","article_published_time":"2026-07-17T11:00:00+00:00","author":"Robb Garofalo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robb Garofalo","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#article","isPartOf":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=25364"},"author":{"name":"Robb Garofalo","@id":"https:\/\/worldbodybuildingnews.com\/#\/schema\/person\/72a312ee189161e6c9e7bddd5ab74996"},"headline":"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event","datePublished":"2026-07-17T11:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=25364"},"wordCount":982,"commentCount":0,"image":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#primaryimage"},"thumbnailUrl":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/TANNER-LHLE.jpg","articleSection":["Powerlifting News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/worldbodybuildingnews.com\/?p=25364#respond"]}]},{"@type":"WebPage","@id":"https:\/\/worldbodybuildingnews.com\/?p=25364","url":"https:\/\/worldbodybuildingnews.com\/?p=25364","name":"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event - World Bodybuilding News","isPartOf":{"@id":"https:\/\/worldbodybuildingnews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#primaryimage"},"image":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#primaryimage"},"thumbnailUrl":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/TANNER-LHLE.jpg","datePublished":"2026-07-17T11:00:00+00:00","author":{"@id":"https:\/\/worldbodybuildingnews.com\/#\/schema\/person\/72a312ee189161e6c9e7bddd5ab74996"},"breadcrumb":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldbodybuildingnews.com\/?p=25364"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#primaryimage","url":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/TANNER-LHLE.jpg","contentUrl":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/TANNER-LHLE.jpg","width":1920,"height":1319},{"@type":"BreadcrumbList","@id":"https:\/\/worldbodybuildingnews.com\/?p=25364#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldbodybuildingnews.com\/"},{"@type":"ListItem","position":2,"name":"Massenomics Gym Ready For Fourth Lift Hard, Live Easy Powerlifting Event"}]},{"@type":"WebSite","@id":"https:\/\/worldbodybuildingnews.com\/#website","url":"https:\/\/worldbodybuildingnews.com\/","name":"World Bodybuilding News","description":"Data, Rankings, Results.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldbodybuildingnews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldbodybuildingnews.com\/#\/schema\/person\/72a312ee189161e6c9e7bddd5ab74996","name":"Robb Garofalo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=initials&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=initials&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=initials&r=g","caption":"Robb Garofalo"},"url":"https:\/\/worldbodybuildingnews.com\/?author=1010"}]}},"_links":{"self":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/25364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/users\/1010"}],"replies":[{"embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25364"}],"version-history":[{"count":0,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/25364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/media\/25365"}],"wp:attachment":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}