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Swedish premium supplement brand partners with one of bodybuilding\u2019s most decorated figures and announces co-developed Shawn Ray Signature Series, deepening Shawn Ray\u2019s established Nordic presence<\/p>\n
PumpLab, the Swedish premium sports-nutrition brand, today announced that IFBB Pro and Hall of Fame bodybuilder Shawn Ray has joined the company as its Global Brand Ambassador. As part of the partnership, PumpLab will launch a dedicated PumpLab Shawn Ray Signature Series, a co-developed product line carrying Shawn Ray\u2019s name and standards.<\/p>\n
The announcement pairs one of the most accomplished and recognizable names in the sport\u2019s history with a fast-growing, Swedish-made brand built on clinically dosed, science-backed formulations.<\/p>\n
A 13-time Mr. Olympia competitor with 12 top-five finishes, one-time Arnold Classic champion, IFBB Hall of Fame inductee, and Ben Weider Lifetime Achievement Award recipient, Shawn Ray has spent more than three decades as a competitor, promoter, commentator, and global ambassador for the sport. As PumpLab\u2019s Global Brand Ambassador, he will represent the brand worldwide, contribute to product and education initiatives, and help introduce PumpLab to international audiences.<\/p>\n
This partnership also builds on Shawn Ray\u2019s established footprint in the Nordic region. Shawn Ray is already represented in the Nordics through BuildWithPros, his official Denmark-based platform and online store, where athletes across Scandinavia and beyond can purchase his training videos, audiobooks, knowledge and nutrition guides, nutrition products, pro-level coaching, and merchandise. The PumpLab partnership extends that presence from education into premium, Swedish-made sports nutrition, giving Shawn Ray a deeper and complementary platform across the region.<\/p>\n
\u201cPumpLab represents exactly what I look for in a partner: a commitment to quality, transparency, and doing things the right way,\u201d said Shawn Ray. \u201cEverything is made in Sweden to a standard you can stand behind, and the products speak for themselves. With BuildWithPros already established in the Nordics, this partnership is a natural next step, and putting my name on the Signature Series means I\u2019ve put my standards into every detail. I\u2019m excited to help bring this brand to the world stage.\u201d<\/em><\/p>\n The Shawn Ray Signature Series will be developed in collaboration between Shawn Ray and PumpLab\u2019s formulation team, reflecting his decades of experience at the highest level of the sport. Further product details and launch timing will be announced later this month.<\/p>\n The partnership marks a new chapter for Shawn Ray, who recently concluded a successful multi-year partnership with Mutant Nutrition.<\/p>\n \u201cI want to sincerely thank Mutant and the entire team for an incredible run,\u201d Shawn Ray added. \u201cWe accomplished a lot together, and I have nothing but respect and gratitude for everything we built. I\u2019ll always be grateful for that chapter.\u201d<\/em><\/p>\n Jakob F\u00e4gerlind, Co-Founder and CEO at PumpLab, said: \u201cShawn Ray is a true legend of this sport, and his standards are second to none. A signature series carrying his name is the highest expression of what we as a company strive to build: products developed to a champion\u2019s standard and made for athletes everywhere. This coming together of the golden era and the modern era, a legend and an up-and-comer, is truly the best of both worlds. With his established presence in the Nordics through BuildWithPros, and his legendary legacy within our world, Shawn is the ideal partner to grow PumpLab at home and carry it onto the world stage.\u201d<\/em><\/p>\n PumpLab develops and manufactures its full range, including its pre-workout, creatine, and protein lines, entirely in Sweden, using clinically dosed, premium ingredients held to rigorous Swedish quality standards. The Shawn Ray partnership and forthcoming Signature Series support the brand\u2019s next phase of international growth.<\/p>\n Official Signing Ceremony \u2013 Free and Open to All<\/strong><\/p>\n To celebrate the newly formed partnership, PumpLab will host a special launch party and signing ceremony during PumpLab Summerfest on Saturday, July 25, from 11:00 AM to 6:00 PM at Nacka Strandsm\u00e4ssan in Nacka, Sweden. The event is completely free to attend and will feature exclusive seminars with Shawn Ray and PumpLab, a live Q&A, meet & greet, competitions throughout the day, goodie bags, giveaways, major prizes, and special offers on selected products from Shawn Ray, PumpLab, and other participating brands.<\/p>\n Guests will have the opportunity to meet and speak with the legendary bodybuilder, take part in the activities, and experience the official live signing ceremony marking the beginning of the PumpLab x Shawn Ray partnership. Whether you\u2019re a long-time Shawn Ray fan or simply passionate about fitness, nutrition, and bodybuilding, PumpLab Summerfest promises an unforgettable day packed with inspiration, entertainment, and exclusive experiences.<\/p>\n<\/p><\/div>\n