{"id":24245,"date":"2026-07-08T11:50:04","date_gmt":"2026-07-08T11:50:04","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=24245"},"modified":"2026-07-08T11:50:04","modified_gmt":"2026-07-08T11:50:04","slug":"oribe-launches-hair-bond-builder-creative-revamp","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=24245","title":{"rendered":"Oribe Launches Hair Bond-builder, Creative Revamp"},"content":{"rendered":"


\n<\/p>\n

\n

\n\tOribe Hair Care is re-entering world-building mode. <\/p>\n

\n\tThe professional hair brand, which was cofounded in 2008 by Daniel Kaner and late celebrity hairstylist Oribe Canales, is revamping its creative direction with an edgier twist, beginning with the campaign for its newest Hair Alchemy Bond Building Elixir. <\/p>\n

\n\tFeaturing two French bodybuilders \u2014 Tjiki Sidibe and Dianna Blanchard, otherwise known as Dianna Legkiller \u2014 the campaign looks to bring a \u201cwink and a smile\u201d to the launch and, more broadly, the Oribe brand, said Kaner.<\/p>\n

\n\t\u201cIt\u2019s a little humorous, a little sexy, a little fetish; a little fashion and a little retro\u2026[Oribe Canales] was so charismatic, he was so charming and funny, and this campaign captures some of that DNA,\u201d said brand president Kaner of his cofounder, who passed away in 2018 at age 62, less than one year after Oribe\u2019s acquisition by Kao. <\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Dianna<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tDianna Legkiller for Oribe.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tIn addition to a social media rollout, the video campaign featuring Cheeky and Legkiller will air in Times Square in August above Sephora<\/a>, where Oribe began selling in-store for the first time in 2025. The campaign, which brings a cheeky play on the elixir\u2019s bond-building capabilities, was developed in partnership with Fred Evans\u2019 A Former Member creative agency, which will become a long-term partner for Oribe.<\/p>\n

\n\t\u201cThis campaign is the first of many steps we will take to shoot in this new, kind of rough-luxury, high-glamour way,\u201d said Diana LaMura-Scarrone, vice president of global marketing and creative at the brand. \u201cWhenever we\u2019ve socialized this campaign with partners or retailers, we get interesting questions like, \u2018Is this a statement on GLP-1s?; Is this a statement on female empowerment?\u2019\u2026to us, that is a mark of success. There\u2019s a cultural conversation happening, and it means different things for different people.\u201d<\/p>\n

\n\tOribe has seen consecutive quarters of growth since 2020 and now, with its own addition to the ever-buzzy bond-building <\/a>game, looks to build on the momentum. <\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Oribe<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tOribe Hair Alchemy Bond Building Elixir<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tPriced at $78, the Hair Alchemy elixir taps a blend of chia seeds, bio-fermented bamboo and plant-based protein to repair the three types of hair bonds: hydrogen, ionic and disulfide. <\/p>\n

\n\tThe product is now rolling out to Oribe\u2019s 3,000-plus global partner salons, and will begin entering the brand\u2019s retailers, including Sephora, Bluemercury and Space NK, on Monday. <\/p>\n

\n\t\u201cYou hear \u2018world-building\u2019 a lot these days, but what it means for our brand\u2026[is] art, music, performance, fashion, style \u2014 how do we bring all of these worlds together in a way that\u2019s meaningful for the consumer?\u201d said LaMura-Scarrone.<\/p>\n

\n\tAdded Kaner, who is also a cofounder of his son Jonah Kaner\u2019s new salon hair care brand, Funner:<\/a> \u201cThere is a lot in the market. It\u2019s even more important that consumers know who we are, what we stand for, and that what Oribe is all about continues to break through.\u201d<\/p>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Oribe Hair Care is re-entering world-building mode. The professional hair brand, which was cofounded in 2008 by Daniel Kaner and late celebrity hairstylist Oribe Canales, is revamping its creative direction with an edgier twist, beginning with the campaign for its newest Hair Alchemy Bond Building Elixir. Featuring two French bodybuilders \u2014 Tjiki Sidibe and Dianna […]<\/p>\n","protected":false},"author":3,"featured_media":24246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-24245","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"\nOribe Launches Hair Bond-builder, Creative Revamp - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=24245\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oribe Launches Hair Bond-builder, Creative Revamp - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\"Oribe Hair Care is re-entering world-building mode. The professional hair brand, which was cofounded in 2008 by Daniel Kaner and late celebrity hairstylist Oribe Canales, is revamping its creative direction with an edgier twist, beginning with the campaign for its newest Hair Alchemy Bond Building Elixir. Featuring two French bodybuilders \u2014 Tjiki Sidibe and Dianna […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldbodybuildingnews.com\/?p=24245\" \/>\n<meta property=\"og:site_name\" content=\"World Bodybuilding News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T11:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwd.com\/wp-content\/uploads\/2026\/07\/260707_AFM_Oribe_Alchemy_WWD2.jpg?w=300\" \/>\n<meta name=\"author\" content=\"World Bodybuilding News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Bodybuilding News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245\"},\"author\":{\"name\":\"World Bodybuilding News\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#\\\/schema\\\/person\\\/d84bf475351cac13351c44d62b00dcd2\"},\"headline\":\"Oribe Launches Hair Bond-builder, Creative Revamp\",\"datePublished\":\"2026-07-08T11:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245\"},\"wordCount\":488,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/260707_AFM_Oribe_Alchemy_WWD-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245\",\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245\",\"name\":\"Oribe Launches Hair Bond-builder, Creative Revamp - World Bodybuilding News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/260707_AFM_Oribe_Alchemy_WWD-1.jpg\",\"datePublished\":\"2026-07-08T11:50:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#\\\/schema\\\/person\\\/d84bf475351cac13351c44d62b00dcd2\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#primaryimage\",\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/260707_AFM_Oribe_Alchemy_WWD-1.jpg\",\"contentUrl\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/260707_AFM_Oribe_Alchemy_WWD-1.jpg\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?p=24245#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oribe Launches Hair Bond-builder, Creative Revamp\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#website\",\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/\",\"name\":\"World Bodybuilding News\",\"description\":\"Data, Rankings, Results.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/#\\\/schema\\\/person\\\/d84bf475351cac13351c44d62b00dcd2\",\"name\":\"World Bodybuilding News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a97dc2b632583ef0db5105000be61b101080263520a02b1a9096e649f18e5e?s=96&d=initials&r=g&initials=wo\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a97dc2b632583ef0db5105000be61b101080263520a02b1a9096e649f18e5e?s=96&d=initials&r=g&initials=wo\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a97dc2b632583ef0db5105000be61b101080263520a02b1a9096e649f18e5e?s=96&d=initials&r=g&initials=wo\",\"caption\":\"World Bodybuilding News\"},\"url\":\"https:\\\/\\\/worldbodybuildingnews.com\\\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oribe Launches Hair Bond-builder, Creative Revamp - World Bodybuilding News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldbodybuildingnews.com\/?p=24245","og_locale":"en_US","og_type":"article","og_title":"Oribe Launches Hair Bond-builder, Creative Revamp - World Bodybuilding News","og_description":"Oribe Hair Care is re-entering world-building mode. The professional hair brand, which was cofounded in 2008 by Daniel Kaner and late celebrity hairstylist Oribe Canales, is revamping its creative direction with an edgier twist, beginning with the campaign for its newest Hair Alchemy Bond Building Elixir. Featuring two French bodybuilders \u2014 Tjiki Sidibe and Dianna […]","og_url":"https:\/\/worldbodybuildingnews.com\/?p=24245","og_site_name":"World Bodybuilding News","article_published_time":"2026-07-08T11:50:04+00:00","og_image":[{"url":"https:\/\/wwd.com\/wp-content\/uploads\/2026\/07\/260707_AFM_Oribe_Alchemy_WWD2.jpg?w=300","type":"","width":"","height":""}],"author":"World Bodybuilding News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Bodybuilding News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#article","isPartOf":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=24245"},"author":{"name":"World Bodybuilding News","@id":"https:\/\/worldbodybuildingnews.com\/#\/schema\/person\/d84bf475351cac13351c44d62b00dcd2"},"headline":"Oribe Launches Hair Bond-builder, Creative Revamp","datePublished":"2026-07-08T11:50:04+00:00","mainEntityOfPage":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=24245"},"wordCount":488,"commentCount":0,"image":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#primaryimage"},"thumbnailUrl":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/260707_AFM_Oribe_Alchemy_WWD-1.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/worldbodybuildingnews.com\/?p=24245#respond"]}]},{"@type":"WebPage","@id":"https:\/\/worldbodybuildingnews.com\/?p=24245","url":"https:\/\/worldbodybuildingnews.com\/?p=24245","name":"Oribe Launches Hair Bond-builder, Creative Revamp - World Bodybuilding News","isPartOf":{"@id":"https:\/\/worldbodybuildingnews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#primaryimage"},"image":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#primaryimage"},"thumbnailUrl":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/260707_AFM_Oribe_Alchemy_WWD-1.jpg","datePublished":"2026-07-08T11:50:04+00:00","author":{"@id":"https:\/\/worldbodybuildingnews.com\/#\/schema\/person\/d84bf475351cac13351c44d62b00dcd2"},"breadcrumb":{"@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldbodybuildingnews.com\/?p=24245"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#primaryimage","url":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/260707_AFM_Oribe_Alchemy_WWD-1.jpg","contentUrl":"https:\/\/worldbodybuildingnews.com\/wp-content\/uploads\/2026\/07\/260707_AFM_Oribe_Alchemy_WWD-1.jpg","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/worldbodybuildingnews.com\/?p=24245#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldbodybuildingnews.com\/"},{"@type":"ListItem","position":2,"name":"Oribe Launches Hair Bond-builder, Creative Revamp"}]},{"@type":"WebSite","@id":"https:\/\/worldbodybuildingnews.com\/#website","url":"https:\/\/worldbodybuildingnews.com\/","name":"World Bodybuilding News","description":"Data, Rankings, Results.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldbodybuildingnews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldbodybuildingnews.com\/#\/schema\/person\/d84bf475351cac13351c44d62b00dcd2","name":"World Bodybuilding News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a97dc2b632583ef0db5105000be61b101080263520a02b1a9096e649f18e5e?s=96&d=initials&r=g&initials=wo","url":"https:\/\/secure.gravatar.com\/avatar\/f3a97dc2b632583ef0db5105000be61b101080263520a02b1a9096e649f18e5e?s=96&d=initials&r=g&initials=wo","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a97dc2b632583ef0db5105000be61b101080263520a02b1a9096e649f18e5e?s=96&d=initials&r=g&initials=wo","caption":"World Bodybuilding News"},"url":"https:\/\/worldbodybuildingnews.com\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/24245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24245"}],"version-history":[{"count":0,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/posts\/24245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=\/wp\/v2\/media\/24246"}],"wp:attachment":[{"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldbodybuildingnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}