{"id":19106,"date":"2026-05-04T05:22:11","date_gmt":"2026-05-04T05:22:11","guid":{"rendered":"https:\/\/worldbodybuildingnews.com\/?p=19106"},"modified":"2026-05-04T05:22:11","modified_gmt":"2026-05-04T05:22:11","slug":"unfinished-business-chris-bumstead-announces-new-collaboration-with-gymshark","status":"publish","type":"post","link":"https:\/\/worldbodybuildingnews.com\/?p=19106","title":{"rendered":"\u2018Unfinished\u2019 Business: Chris Bumstead Announces New Collaboration with Gymshark"},"content":{"rendered":"<p><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Chris Bumstead has kept himself quite busy during his retirement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the six-time Classic Physique Mr. Olympia titleholder called it a career in 2024, he\u2019s gone on to capture even more personal milestones. He married his longtime partner, Courtney; welcomed a second child, Blake Jane; and has remained consistently active on social media, where he shares his routines for performance-focused fitness, as well as inspiring messages for his followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not all he\u2019s been up to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the last several months, the Canadian bodybuilding legend has secretly been working on a new project guaranteed to blow up the fitness landscape: He\u2019s developed his first official clothing line with Gymshark, which is set to launch May 7, 2026 at 2 p.m. ET (11 a.m. PT <\/span><span style=\"font-weight: 400;\">\/ 8 p.m. CEST \/ 7 p.m. BST<\/span><i><span style=\"font-weight: 400;\">).<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The limited-edition capsule collection, called \u201cUnfinished: Gymshark X Cbum,\u201d offers a fresh fashion take from Bumstead himself, showcasing not only his unique perspective on life but his continued commitment to fitness post-retirement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now you get to wear it too!<\/span><\/p>\n<figure class=\"wp-caption \">\n<div style=\"padding-bottom:55.36519386835%;\" class=\"ratio-based-placeholder\"><\/div><figcaption class=\"wp-caption-text\"><span class=\"credit\">GymShark<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cI called this collection \u2018Unfinished\u2019 because I\u2019ve realized there isn\u2019t really a finish line to any of this,\u201d Bumstead began. \u201cThe work in the gym, the work on ourselves, the work in life\u2014it keeps going. Not because we\u2019re incomplete, but because growth and fulfillment aren\u2019t just outcomes of the pursuit \u2026 they\u2019re actually the point of it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He also compared this \u201cUnfinished\u201d notion to the ancient Greek myth of Sisyphus, who was sentenced to an afterlife of eternal punishment, requiring him to push a boulder up a hill\u2014only for it to roll back down after each effort. Like Sisyphus, though, Bumstead ended up discovering a newfound joy and purpose in the endless effort needed to conquer his arduous regimen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He\u2019s since adopted the belief that the finish line isn\u2019t the goal\u2014it\u2019s the work you do along the way that matters most.<\/span><\/p>\n<figure class=\"wp-caption \">\n<div style=\"padding-bottom:55.36519386835%;\" class=\"ratio-based-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.muscleandfitness.com\/wp-content\/uploads\/2026\/05\/Bodybuilder-Chris-Bumstead-wearing-his-collection-items-from-GymShark.jpg?quality=86&amp;strip=all\" srcset=\"\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" alt=\"Bodybuilder Chris Bumstead wearing his collection items from GymShark\" width=\"1109\" height=\"614\" data-fallback-img=\"https:\/\/i0.wp.com\/www.muscleandfitness.com\/wp-content\/uploads\/2026\/05\/Bodybuilder-Chris-Bumstead-wearing-his-collection-items-from-GymShark.jpg?quality=86&amp;strip=all\"\/><\/div><figcaption class=\"wp-caption-text\"><span class=\"credit\">GymShark<\/span><\/figcaption><\/figure>\n<h3>Putting the Finishing Touches on \u2018Unfinished\u2019<\/h3>\n<p><span style=\"font-weight: 400;\">Previously, Bumstead joined Gymshark as an athlete in 2018, but parted ways with the company after four years to focus on creating his own products and apparel line. He returned to Gymshark as an athlete and shareholder in 2024.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A month after announcing his homecoming at Gymshark, he released a limited-edition \u201cGymthark\u201d T-shirt, which sold out almost instantly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you didn\u2019t get the chance to snag his original merch then, rest assured\u2014Bumstead\u2019s new collection will include an assortment of 10 versatile pieces, from a washed hoodie, ribbed tank, raglan T-shirt, sleeveless boxy tee, and graphic T-shirt, to a workwear jacket, lightweight pant, straight let pant, sport short, and\u2014in true Canadian fashion\u2014a hockey jersey.\u00a0<\/span><\/p>\n<figure class=\"wp-caption \">\n<div style=\"padding-bottom:55.36519386835%;\" class=\"ratio-based-placeholder\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.muscleandfitness.com\/wp-content\/uploads\/2026\/05\/Bodybuilder-wearing-a-hoodie-and-cap-with-the-number-6-on-it-from-Chris-Bumstead-GymShark-Collection.jpg?quality=86&amp;strip=all\" srcset=\"\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" alt=\"Bodybuilder wearing a hoodie and cap with the number 6 on it from Chris Bumstead GymShark Collection\" width=\"1109\" height=\"614\" data-fallback-img=\"https:\/\/i0.wp.com\/www.muscleandfitness.com\/wp-content\/uploads\/2026\/05\/Bodybuilder-wearing-a-hoodie-and-cap-with-the-number-6-on-it-from-Chris-Bumstead-GymShark-Collection.jpg?quality=86&amp;strip=all\"\/><\/div><figcaption class=\"wp-caption-text\"><span class=\"credit\">GymShark<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Defined by vintage-inspired textures and understated branding, each garment was designed to emulate authentic bodybuilding aesthetics using premium, supersoft materials. Better yet, each piece translates effortlessly from intense workouts to much-needed rest days (and everywhere in between).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the Unfinished collection, you can also <\/span><a href=\"https:\/\/www.gymshark.com\/pages\/cbum?srsltid=AfmBOoqlSoxHBfcYYRTFEoMHj7o7yAiPLudUVCmuBhDvA--HBZanbHRB\"><span style=\"font-weight: 400;\">shop Bumstead\u2019s top picks<\/span><\/a><span style=\"font-weight: 400;\"> at Gymshark, like the <\/span><a href=\"https:\/\/www.gymshark.com\/products\/gymshark-power-straight-leg-pant-pants\"><span style=\"font-weight: 400;\">Power Straight Leg Pants<\/span><\/a><span style=\"font-weight: 400;\">, $52; <\/span><a href=\"https:\/\/www.gymshark.com\/products\/gymshark-power-zip-up-hoodie-pullovers-black-aw25-2\"><span style=\"font-weight: 400;\">Power Zip Up Hoodie<\/span><\/a><span style=\"font-weight: 400;\">, $64; or the <\/span><a href=\"https:\/\/www.gymshark.com\/products\/gymshark-power-backpack-bags\"><span style=\"font-weight: 400;\">Power Backpack<\/span><\/a><span style=\"font-weight: 400;\">, $70.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, the debut of a new Chris Bumstead collection wouldn\u2019t be on brand without a few motivational words for his fans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHope you like the drop,\u201d Bumstead said. \u201cNow, go put the work in. And don\u2019t be a skinny b*tch.\u201d<\/span><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.muscleandfitness.com\/features\/from-our-partners\/unfinished-business-chris-bumstead-announces-new-collaboration-with-gymshark\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Bumstead has kept himself quite busy during his retirement. Since the six-time Classic Physique Mr. Olympia titleholder called it a career in 2024, he\u2019s gone on to capture even more personal milestones. He married his longtime partner, Courtney; welcomed a second child, Blake Jane; and has remained consistently active on social media, where he [&hellip;]<\/p>\n","protected":false},"author":236,"featured_media":19107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-19106","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Unfinished\u2019 Business: Chris Bumstead Announces New Collaboration with Gymshark - World Bodybuilding News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldbodybuildingnews.com\/?p=19106\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Unfinished\u2019 Business: Chris Bumstead Announces New Collaboration with Gymshark - World Bodybuilding News\" \/>\n<meta property=\"og:description\" content=\"Chris Bumstead has kept himself quite busy during his retirement. 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