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The other day I stumbled across a post from Matt Tsinkorang from MuscleDiscord, owner of one of the Big 3 of independent bodybuilding media outlets, along with Nick\u2019s Strength & Power and Desktop Bodybuilding. MuscleDiscord, or MD<\/em> for purposes of this article, is headquartered in Canada. Matt has amassed a huge following of loyal viewers and has got the attention of everyone, including giants like Fouad Abiad, Bob Cicherillo, and Ron Harris. As a result of his popularity, Tsinkorang has unfortunately been blocked by some top names among the athletes and has developed a reputation for ruffling feathers. That said, it\u2019s the price you pay when you break stories and discuss controversial topics. I\u2019m sure Tsinkorang would like to be loved by all, but that\u2019s seldom the case when you\u2019re tackling some of the sport\u2019s most complicated issues. And that brings us to the topic of today\u2019s article. It\u2019s not just complicated, but it\u2019s also uncomfortable.<\/p>\n The last thing I want to do is dogpile on a reigning Mr. Olympia. Plus, I knew Derek before he was Mr. O, before he was even 212 Mr. O. Derek was doing in-store appearances right here in Louisville and back then he was a really nice guy. But as fame would have it, we lost touch by the time he was winning big titles because of the fact that he changed. He was no longer down to Earth. He was a star. And that\u2019s cool. That\u2019s cool. But as Mr. Olympia, he has an obligation to be the ambassador of bodybuilding to the world. He has a responsibility to grow the sport. So what\u2019s the deal?<\/p>\n Well, the deal is that Matt called Lunsford out. And what was his justification? Simple. Matt pointed to Derek\u2019s social media activity \u2013 or lack thereof. Since Lunsford isn\u2019t doing the upcoming Arnold Classic and he\u2019s not expected to compete again until the 2026 Olympia, it stands to reason he would be active on all his socials. But as Tsinkorang pointed out, Derek\u2019s sole social media story for the day was a plate of white rice and a piece of salmon on it. The champ wasn\u2019t even holding the plate. It could have been anyone\u2019s plate. And that was his only post for the day. As a result, Matt accused Lunsford of being the most inactive Mr. Olympia in history. The next day, Derek posted one story. A random shot of him flexing. A Mr. Olympia has 365 days to grow the sport. What\u2019s Derek doing? As Tsinkorang pointed out, Derek really wanted to win the title back. He\u2019s only the second man (besides Jay Cutler) to ever achieve that feat in the title\u2019s 60+ year history. And for what? To just get a paycheck and do nothing for the sport? Maybe that\u2019s one hell of an assumption, but for at least a handful of days, it\u2019s been crickets on his socials. What exactly is Derek Lunsford going to do for the sport of bodybuilding?<\/p>\n Is the part where it gets uncomfortable because a lot of people don\u2019t want to talk about this sort of thing. People would rather talk about the history of bodybuilding or the ever-increasing cost of supplements. An article like this can easily get you blocked by the athlete in question. Most writers rather live in the past. Very seldom does a writer want to talk about actual problems in the present. We don\u2019t roll like that, here.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n