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Former Ms. Women\u2019s Physique Olympia Sarah Villegas didn\u2019t take her loss to Natalia Coelho at the 2025 Women\u2019s Physique Olympia very well. In fact, she\u2019s been very active on social media over the course of the last few weeks accusing Coelho of using site enhancing oils (SEO\u2019s) to win the title back. These accusations resulted in a media frenzy with a tremendous amount of attention on the second most muscular women\u2019s division.<\/p>\n
Women\u2019s Physique, or WPD, was a division initially intended to replace Women\u2019s Bodybuilding, or female bodybuilding (FBB). This point may be argued by bodybuilding historians, but I would argue that that\u2019s exactly why the division came about. The fans lobbied and the Federation answered. The 20% Rule of 2005 failed to address the issues of extreme muscularity in FBB and WPD had an opening. Thanks in large part to the name-recognition and larger-than-life presence of inaugural WPD Ms. Olympia Dana LInn Bailey and the dominance of Julia Malacarne (afterwards), the division earned a strong foothold on physique-based sports. This held true even after FBB\u2019s future was safe again and even after FBB began to blossom with the involvement of Jake Wood\u2019s Wings Of Strength. That said, WPD has endured some hits, like being pulled from the Arnold Classic. Nonetheless, it\u2019s an active division with continued interest from competitors and fans, alike. This issue between Sarah and Natalia isn\u2019t going to help matters though.<\/p>\n
Some might argue that there\u2019s no such thing as bad press. Press is press, right? Well, not so fast! This kind of press is very much akin to the\u00a0shit hitting the fan.<\/em>\u00a0You\u2019d have to be awfully optimistic to think that one Olympia champion accusing another Olympia champion, especially the current title-holder, of filling in muscles with oil as being anything but detrimental. It affects the integrity of the Olympia title, it raises doubts in the judging, and it further casts a black cloud over the Federation, so much so that Bob Cicherillo went on to state that Villegas is very much \u201con the chopping block.\u201d<\/p>\n The outspoken, self-proclaimed Athletes Rep made the comment when asked if Villegas could compete in 2026 or beyond. The inference being that Sarah\u2019s accusations will make it impossible for her to get a fair look in the future. Cicherillo went on to say that if Villegas was so unhappy \u2013 seemingly with the status quo \u2013 that she should look to going to another federation. That also sounds like her days in the IFBB Pro League are pretty much over. That said, actual Federation officials have long asserted that anyone who thinks Cicherillo speaks for them is pretty much stupid. But is Chick spouting nonsense or could he be addressing the 10,000lb elephant in the room?<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n